If your business has an online presence, which it should, make online reputation management top priority. People who search for the business online should be able to find it and encounter include only positive comments and reviews, not loads of complaints and punitive information. Learn how to make company online reputation squeaky clean rather than [...]
On July 25, Google released its latest update to Panda, one of its many algorithms used to rank content. Even before its release, online entrepreneurs were abuzz with the impact it would have. According to a recent Twitter post, Google representatives believe that approximately one percent of online searches will be affected by Panda 3.9. [...]
Never content to rest on its laurels, Google released the Google+ identity and social networking service in September 2011. The response has been amazing, with millions of people already enrolled. Despite this, most account holders seem to be ignoring their membership. In January 2012, each user spent an average of only 3.3 minutes with the [...]
Every business owner with an online presence should become familiar with article directories because these have become important online marketing tools. Article directories are websites that feature collections of articles about many topics. Most sites accept submissions from any author adhering to certain guidelines and rules. Authors market their business by including their site links [...]
Never known to rest on its laurels, the massive search engine Google has launched a new algorithm called Penguin. This change is designed to prevent sites from spamming the search engine. Google has low-quality websites in its crosshairs and is expected to become even more stringent in the future. Sites that engage in masking, keyword [...]
Entrepreneurs use a blog to increase their online presence. Those who really want to increase their search engine rankings should create a blog network. A variety of blogs containing useful content and strategically placed links can shoot a website to the top of search engine results lists for relevant keywords. How to Start a Blog [...]
Go back as little as ten years ago and website SEO was about as clear as it could possibly be for site owners. They would load their homepage with keywords with little regard to quality. They would publish links on directories and blogs in much the same fashion. Link trading and purchasing links were common [...]
A blog is an interactive website that features entries from an author who is called a blogger. It provides the blogger with an online space to relay stories, offer opinions and thoughts about subjects the individual is familiar with, and provide graphics including videos and photos. For a business owner, a blog is a great [...]
The Internet is one of the most invaluable inventions of the modern era. It allows people to find almost anything with little effort. Everyone from kindergarteners to senior citizens uses the Internet. Your target audience falls somewhere in this age range, making a website essential for your small business. The importance of a website for [...]
According to data from Google, 97 percent of customers use the Internet to find local businesses. Even more impressive is the fact that 73 percent of Web activity is grounded in local content. The Internet clearly offers huge opportunities for local business owners to increase their visibility. Local business owners have many marketing tools at [...]
