Brand Reputation Management

Whether you are operating strictly online or using your website as an informational platform for potential customers, the website itself will only take you so far. Once potential customers do a search and settle on one or several businesses, their next move is generally to check online reviews. Even though these consumers do not personally know the reviewers, their words carry a LOT of weight, and that is something you cannot ignore.

Businesses that publish reviews, accept feedback, and respond to reviews are deemed more trustworthy by shoppers. It makes consumers feel as though there is a ‘real’ person behind the business. That ‘trust factor’ makes them more confident when they finally decide to make a purchase. STBW’s brand reputation management will not only generate more reviews, but also help avert and address negative experiences before a bad review is posted online.

Positive reviews will help boost your online reputation as well as your Google ranking.

What is Brand Reputation Management?

How is your business perceived by the public? How are employees that represent your business presenting themselves on social media? Today, consumers are savvier than ever and before they ever make a purchase, you can bet they are doing their due diligence. In addition to making sure personal and business profiles are in line, you also need to have a steady flow of business reviews. Positive, honest reviews from past and present customers are one of the heaviest factors for both consumer decisions and local Google rankings.

Making Reviews Work for You

For every negative review, it is estimated a business need eight to 10 positive reviews to offset it. For that reason, it is important to address negative customer experiences before they get the chance to get online and write a negative review. Our review service reaches out to your customers at opportune times to get their immediate feedback, so we can help our partners address issues or encourage the customer to leave a review to tell other consumers about their experiences with your business. This is a true partnership with STBW and our client to improve the overall reputation of the business.

Do I Need Brand Reputation Management?

Ask yourself a few questions about your business. Do I have few or no online reviews for my business? Are my online reviews not reflective of my business performance? Do my competitors have a LOT more reviews compared to my business? Are my business review ratings equal to or less than my competitors? If you answered ‘Yes’ to even one of these questions, your business can benefit from this service. Actually, if you answered ‘Yes’ to one of these questions, your business NEEDS this service.

Pricing

STBW offers three price points for our Brand Reputation Management service:

$200/month, billed on first day of service, no contract
$175/month, billed on first day of service, yearly contract
$1,750 paid upfront for a one-year contract

Before signing up for this service, we always like to consult with our clients to ensure this service is a good fit for their business. We also want to make sure you fully understand the role you will need to play, albeit a limited one, in order to ensure the success of this service.

To schedule your brand reputation consultation with Simply the Best Writing, please email us at info@simplythebestwriting.com or give us a call at 877-345-STBW. We are also available for chat via Skype throughout the day (@STBWriting).