Project Description
Training Wheels Driving School is a South Jersey based driving school that was started from scratch. The site owner had no existing website or social media profile at the beginning of this project.
Business Owner Needs:
- create a low-cost blog/website for customers to reference for services offered to new drivers
- establish a Facebook page
- limited budget, so no advertising
Services Provided:
- template blog
- create Facebook page
- weekly blog entries with posts to Facebook page
We created a basic blog for Training Wheels using a low-cost template (that template has since changed and we are currently overhauling the website and expect to launch the new site no later than April 1, 2018). To get the blog started, we filled it with 20 entries related to car maintenance, driving tips for new teen drivers, driving laws, etc…
We also created a new Facebook page marketing to new teen drivers and parents of teen drivers.
STBW provides blog posts and Facebook entries with bookmarking on other social outlets, such as Google +, StumbleUpon, and Pinterest. We have also used this account as a test account for our Brand Reputation Management service.
Results:
Training Wheels is now ranked on the first page of Google for close to a dozen local search terms in the local business market. The business has grown from a single car to a three-car fleet in just under five years. We have also been able to encourage students using the service to leave reviews on both Facebook and Google. The result of the reviews (our Brand Reputation Service) has put the website into the coveted Google 3-Pack for various local searches:
