Recognizing Self-Employed Opportunities Mike Rowe once made a video about some of the most successful self-employed people he knew. He asked them how their business came to be and was quite surprised at the answer. Rather than chase their “passion,” most of the people he discussed looked for opportunities. They THEN turned that opportunity into [...]
The big challenge for small business owners is trying to figure out exactly what types of posts will work for their specific business. The real answer is that there is no specific type, but rather a mix of different types of posts that will serve a variety of purposes. There are many different thought processes [...]
Common mistakes by small business owners. Social media has become an integral part of every business in every niche. The problem, however, is most small business owners are unfamiliar with the basic rules to promote a business online. In addition, they often fall short on time, and the first thing that gets overlooked is their [...]
How to Pick the Right Topics for Your Small Business Blog Many business professionals and business advisors agree a business blog can be a very powerful tool. But, with all the responsibilities small business owners have – keeping customers satisfied, developing new offers, doing payroll, hiring employees, providing training – who really has time to [...]
Tweet, Tweet…do you hear that? It is the sound of Twitter calling your business. This social networking site has become an excellent way for a business to get noticed online. Small businesses face a huge amount of competition these days and setting your company apart from the rest requires some creative techniques. Twitter may be [...]
If your business has an online presence, which it should, make online reputation management top priority. People who search for the business online should be able to find it and encounter include only positive comments and reviews, not loads of complaints and punitive information. Learn how to make company online reputation squeaky clean rather than [...]
On July 25, Google released its latest update to Panda, one of its many algorithms used to rank content. Even before its release, online entrepreneurs were abuzz with the impact it would have. According to a recent Twitter post, Google representatives believe that approximately one percent of online searches will be affected by Panda 3.9. [...]
Never content to rest on its laurels, Google released the Google+ identity and social networking service in September 2011. The response has been amazing, with millions of people already enrolled. Despite this, most account holders seem to be ignoring their membership. In January 2012, each user spent an average of only 3.3 minutes with the [...]
Every business owner with an online presence should become familiar with article directories because these have become important online marketing tools. Article directories are websites that feature collections of articles about many topics. Most sites accept submissions from any author adhering to certain guidelines and rules. Authors market their business by including their site links [...]
Never known to rest on its laurels, the massive search engine Google has launched a new algorithm called Penguin. This change is designed to prevent sites from spamming the search engine. Google has low-quality websites in its crosshairs and is expected to become even more stringent in the future. Sites that engage in masking, keyword [...]
